Privacy Policy

At Good For The Sole, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data.

What Data We Collect

We collect both personal and non-personal data from you:

Personal Data

This includes any information that can be used to identify you, such as:

  • Name
  • Email address
  • Phone number
  • Address
  • Payment information
  • Shopping preferences
  • Social media handles

We collect personal data in the following ways:

  • When you make a purchase or place an order
  • When you create an account on our website
  • When you subscribe to our newsletter
  • When you participate in surveys or provide feedback
  • When you interact with us on social media

Non-Personal Data

This includes information that cannot be used to identify you, such as:

  • Browser information
  • Device information
  • Demographic data
  • Browsing history
  • Purchase history
  • Site traffic data

We use cookies and other tracking technologies to collect non-personal data.

How We Use Your Data

We use your personal and non-personal data for a variety of purposes:

  • To complete purchase transactions and deliver orders
  • To provide customer service and support
  • To notify you about product updates and special offers
  • To customize and improve your shopping experience
  • To respond to your requests and inquiries
  • To improve our products and services
  • For internal analytics to understand customer behaviour

We only process your data when we have a lawful basis for doing so, including:

  • When you consent to it
  • To fulfil a contract with you
  • When we have a legal obligation
  • To protect your vital interests
  • To pursue our legitimate interests

How We Share Your Data

We will never sell your personal data to third parties. The instances where we may share your data include:

  • With third party service providers we work with to operate our business, such as payment processors, shipping partners, marketing platforms, and our website host. We only share the minimum data necessary and have contracts in place requiring they protect your data.
  • If required by law, such as to comply with a subpoena, legal proceedings, or similar legal process
  • To enforce our policies, or protect our legal rights, property or safety
  • In the event of a merger, acquisition, reorganization, bankruptcy or similar event

Data Retention

We will only retain your personal data for as long as necessary to achieve the purposes outlined in this policy, unless a longer retention period is required by law. Non-personal data may be retained indefinitely.

Your Data Rights

You have the following rights and control over your personal data:

  • To access, correct or update your personal data by contacting us
  • To request deletion of your personal data
  • To object to processing of your personal data
  • To request restriction of how your data is processed
  • To withdraw consent where we are relying on it to process your data
  • To download a copy of your data for portability
  • To file a complaint with your local data protection authority

In certain cases, these rights may be limited based on legal requirements. Please contact us with any requests relating to your data rights, and we will respond in a timely manner.

Children’s Data

Our website is not directed at children under 16. We do not intentionally collect or process personal data of children under 16 without prior verifiable parental consent. If you believe we have collected data of a child without consent, please contact us so we can delete it.

Cookies and Tracking

We and our third party partners use technologies like cookies, web beacons, tags, scripts, local storage, fingerprints, and tracking URLs to automatically collect and analyze certain information about your device, browsing actions, and site usage patterns. This allows us to measure and improve our service, customize content, and provide relevant marketing messages.

You can manage your cookie preferences through your browser settings and our cookie consent manager. Blocking certain types of cookies may impact your experience on our site.

Online Advertising

We partner with third party advertisers, networks and platforms to display relevant promotions and offers to you on our site and third party sites. These ads may be personalized based on your browsing history, purchases and activities.

These platforms collect certain data via cookies, web beacons and similar technologies. This includes IP address, device ID, browsing data and purchase history for advertising purposes.

To manage preferences for these platforms, please visit their individual privacy policies and opt-out mechanisms.

Security of Your Data

We employ physical, technical, and administrative safeguards to help prevent unauthorized access to your data. However, no system can be 100% secure, so we cannot guarantee elimination of all risks. We will notify you in compliance with relevant data breach laws in the event of an incident.

International Data

We operate globally, which means your data may be stored and processed in servers around the world. We take steps to ensure any international transfers of data are carefully managed to protect your rights and interests.

Changes to this Policy

We may occasionally make changes to this Privacy Policy to reflect updates in our services, legal requirements and evolving business practices. When we make material changes, we will provide notice through our website. Your continued use of our services indicates your consent to the updated Privacy Policy.

Contacting Us

If you have any questions about our privacy practices or this policy, please contact our Data Protection Officer at:

Good For The Sole
Attn: Data Protection Officer
5 Lower Goat Ln
Norwich, England

Or by email at [email protected]

This policy was last updated on 15 March 2021.

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